The Official Site of the Competitive Cheer Coaches Association of Michigan

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CCCAM is pleased to announce our 2024 Hall of Fame Inductee, Christina Wilson-Peacock from Brighton! Christina has been coaching for over 20 years. Starting with Shumate Middle School (4 years), Carlson High School (5 years), and currently the Head Coach at Brighton High School (since 2012). Since 2002, Christina led her teams to the following: • 4 State Titles - Gibraltar Carlson (2008, 2009, 2011, 2012) • 1 State Runner Up Title - Gibraltar Carlson (2010) • 4 Regional Titles o Gibraltar Carlson (2009, 2011, 2012) o Brighton (2021) • 12 District Titles o Gibraltar Carlson (2009, 2010, 2011, 2012) o Brighton (2014, 2016,2017,2018,2019,2020,2021,2022) • 5 Overall Conference Titles - Brighton (2014, 2017, 2018, 2021, 2024) • 8 West Division Conference Titles - Brighton (2013, 2014, 2016, 2017, 2019-2022) Since 2002, Christina has been a part of and has been recognized as: • MHSAA Division 1 Coach of the Year (2024) • MHSAA Regional Coach of the Year (2013, 2020) • MHSAA District Coach of the Year (2011, 2014, 2020, 2021) • A member of the Carlson High School Athletic Hall of Fame (both as an alumni and as a coach) • 20+ year member of CCCAM • CCCAM Secretary 2020-Present • CCCAM Education Director 2019 • A member of the MHSAA Task Force for Manual Review • A member of the MHSAA Task Force during the COVID Season • A member of the MHSAA Technical Rules Committee Christina will be inducted into the CCCAM Hall of Fame at the 2024 CCCAM Summit in October.


CCCAM is pleased to announce the Coach of the Year, Kelly Bailey from Hudson! Kelly has coached at Division 4 Hudson High School for 28 years. In those years, she has led her teams to: * 20 League Titles * 10 District Titles * 14 Regional Titles * 6 State Runner Ups * 6 State Titles Under Kelly's guidance, Hudson High School holds the record for most consecutive state finals appearances. Kelly has been named District, Regional and State Coach of the Year several times and has created quite the legacy at Hudson High School. Kelly is a leader in her community and within the LCAA league. In her spare time, Kelly owns a dance studio and is always willing to lend a helping hand when needed. Kelly’s words of advice? “Don't listen to people that say kids have changed. They thrive on discipline. Live by expectations, consistency and follow through. It works!” Congratulations to our 2024 CCCAM Coach of the Year, Kelly! (Pictured with her granddaughters)


CCCAM is pleased to announce the Assistant Coach of the Year, Laurel MacKay-Aamodt from Jenison! Laurel has been an assistant for Jenison on most occasions; they were regional qualifiers between 2014 and 2023 seasons. She coached: * 2010-11: Jenison 7th grade * 2014-16: Jenison Varsity Assistant * 2017-19: Byron Center Varsity Assistant * 2019-20: Jenison 7th grade Assistant * 2021 - current: Jenison Varsity Assistant In addition, Laurel has been the co-director of Jenison's cub cheer program from 2014 through 2017 and 2020 to 2022. She also ran Byron Center's rocket program in 2018. Laurel was nominated by Head Coach, Rachel DeVries, who has this to say about her dedication to cheerleading at Jenison, “Laurel is a true lifesaver. As an assistant she does a tremendous amount of things for us. Laurel is constantly available and ready to be put to work. She is proactive and completely dependable. Laurel is the keeper of our scores, trending and data. She ensures we have our tape and medical supplies. She will pick up camp clothes, will go to the school office, will show up to other level practices when they have a need. She truly is an assistant that leans in and fully works at all levels of the program. Laurel has such a huge heart and really cares about each cheerleader. She has great parent relationships and makes everyone feel like they have her sole focus. We can't speak enough kind words about Laurel. Every person needs a Laurel in their life.” Congratulations to Laurel, our 2024 Assistant Coach of the Year!

These documents list All District, All Region, and All State athletes and coaches of the year!  Congratulations to all on your well deserved honors!



CONGRATULATIONS to all of our team academic all state and honorable mention, as well as our individual athletes being honored!



Applications for the 2023-24 is now closed.  The applications are currently under review and will be recipients will be posted soon!

Mentor Program


Are you a new coach looking for help & guidance?


Are you an experienced coach who is willing to help out your fellow colleagues?  


We are working to grow our Mentor Program!


Please click here to sign up to be a Mentor Coach OR if you are looking for a Mentor!


Summer and Fall are the best times to reach out & make a plan for the Competitive Season! 



REGISTRATION IS OPEN for the 2023-24 year and for Fall Summit!! 

We are so excited to support our members this year. 
There are many benefits in becoming a CCCAM Member.
  • Exclusive member only access to the CCCAM Facebook page for coaches' educations, tips and support from experienced coaches. 
  • Mentor Program
  • Cheer Chats throughout the year
  • Senior Scholarship Opportunities
Your Competitive Cheer Coaches Association of Michigan is ready to support you and your team this year! 


Become a member and begin taking advantage of all CCCAM has to offer its coaches!  Complete the membership form today! 


In our efforts to improve and open the lines of communication between the Board and our members, we have created this online submission form.  Click here to ask a question, suggest an idea, or share a concern with your Region Director!

Need to make a payment to CCCAM?  Scan the QR code to pay through PayPal!