2016 CCCAM Election Results

Vice President

Amanda Heethuis, Mona Shores

My name is Amanda Heethuis. I am the head varsity coach at Mona Shores High School. This will be my tenth year with varsity competitive, but my eleventh year coaching in the Shores district. I am also an eighth grade ELA teacher and a new mom to Lennon, who was born on Christmas night. My husband and I have been married for five years. Cheerleading is a huge part of my life, and after more than ten years I have decided it's time to give back to the sport that has given me so much. I am happy to help in any role available in CCCAM and look forward to another year in our incredible sport!


Christina Swansey, Grand Blanc

My name is Christina Swansey. I am the current Head Varsity coach at Grand Blanc High School as well as District Cheer Program Director. This encompasses all aspects of cheer development in the district including at the middle schools and youth as well. I have 27 years of coaching experience. I started coaching youth cheer when I was 14 and I have never looked back. Coaching cheer is so much more than sidelines and bows. It's a way of life. A way to contribute to your community and touch the lives of many. I coached along with Sheila Lee at Waterford Mott to win the 2002 MCCA Class A State Championship. After leaving Mott, I continued choreographing and coaching for many teams. I took a short period of time off to start my family and was blessed to begin working with Grand Blanc in 2011 and officially started coaching there in the Spring of 2012. In the short time I have been there we have had many successes and continue to grow our program. We started with a goal of trying to make it past Districts, which the school had never done before. This program far exceeded my expectations. By 2015, we were not only making it out of Districts, we made it out of Regionals as well. We had many accomplishments that year including the KLAA West Division Champions, KLAA League Champions and the KLAA Association Champions. We made history for GB that year and we were fortunate enough to place 8th at the Division 1 State Finals. I was also voted the District Coach of the Year in 2015. In 2016, we came back strong with a young group and we sang and stunted our way to Regionals! Our program success is multi-faceted. It includes a strong support system of parents/boosters, successful fundraising, Administration support, connecting with the student body and community. Coaching to me, is teaching. Not only motions, voice and stunting but REAL life skills. The gyms are our classroom. We teach them teamwork, perseverance, sportsmanship, kindness, goal setting, time management, respect and civic responsibility. I am honored to have the opportunity to run for the executive board and to represent my fellow coaches.

Membership Director

Beth Campbell, Notre Dame Prepatory

Beth Campbell is in her 18th year coaching. Previously she spent 14 years at Troy High School as the Head Coach and is currently the Head Coach at Notre Dame Prep High School. She was named District Coach of the Year in 2009, 2010, 2012, 2014, 2015 and Regional Coach of the year in 2009, 2014, 2015. In 2014 Beth was honored by the Competitive Cheer Coaches Association of Michigan as the Coach of the Year and the National State Coach of the Year for spirit by the National Federation of High School Coaches. Beth has been a member of the CCCAM board for five years serving as the Summit Co-Chair for two and most recently as the Membership Director. Her team was 2013, 2014, 2015, 2016 District Champions, Region Champions 2014, 2015, and 2016 and State Champions in 2014, 2015 and 2016. Outside of coaching Beth is the Director of Alumni Relations at Notre Dame Prep and a mother of 3.

I have a passion for competitive cheer and know things need to change in competitive cheer if we plan to sustain the sport at it's current level. By serving on the board I hope to represent all coaches from all divisions. Coaching in a big school as well as a small one will has given me a perspective to make sound decisions with all divisions in mind. By serving as membership director I hope to encourage ALL coaches to be a part of the association because together everyone achieves more!

Region 1 Director

Heather Prentice, Portage Northern

Hello I am Heather Prentice. I have served on the CCCAM board in a variety of different positions in the past 10 years, from President to the Summit Director and I would like to service our membership as the Region One Representative. I have coached Competitive Cheer at Laingsburg HS, Climax-Scotts HS and for the past 10 years I have been coaching at Portage Northern HS.  I have coached Division 1, 2 and 4 teams so I have a wide range of experience in what coaches are dealing with in the different divisions.  In the past 20 years I have severed on a variety of the MHSAA Committees, from Judges Selection to the MHSAA Rules Committee. It would be my honor to serve the CCCAM membership again this year.


Region 2 Director

Melissa Coito, Jackson

Hello CCCAM members,

My name is Melissa Coito and I the Varsity coach at Northwest High School located in Jackson. I am entering my 10th year coaching all which have been at Northwest! I am the current Region 2 representative for CCCAM and would love the opportunity to continue to serve our organization.

I'm very passionate about our sport of Cheerleading and will continue to advocate on behalf of both our athletes and coaches.

I also have a wonderful husband, two dogs and enjoy spending any chance I can get on the lake!

Region 3 Director

Stephanie Brosky, formerly Troy Athens

CCCAM Board Member 11 years

CCCAM Regional Representative

CCCAM All-State Director

CCCAM All-State Academic Director

Regional Coach of the Year 2004, 2014

District Coach of the Year 2013, 2014

State Finalists 2004, 2007, 2008, 2014, 2016

As a member of the CCCAM board, my position is always to help advance our sport with all Divisions in mind. Our sport has made great strides over the past 20 years, and I am proud to say that I have had a hand in helping evolve competitive cheer to get it where it is today. CCCAM is an amazing organization and I cannot wait to see what direction these next few years take us.

Region 4 Director

Penny Grinage - Guy, Shelby

I am in my 36th year of coaching cheer including middle school, high school and collegiate levels. I have served on the CCCAM board for the past three years: 2 years as a Summit Co-Chair and this past year as Region 4 Rep. In addition, I have served on several MHSAA committees on competitive cheer.

I would be honored to continue as Region 4 Rep.



Region 5 Director

Lisa Selling, Manistique

Lisa is a third year Head Varsity Coach at Manistique High School, where she herself cheered 4 years of competitive cheer at the varsity level. Last year, in her first year of coaching, she led her team to a 6th place State Finals finish. Through her involvement on the CCCAM board, Lisa has been able to provide a voice for her region (Upper Peninsula) and has been a strong communicator to the region from the CCCAM board via participation and attendance at board meetings. If elected, she will continue to represent her region and CCCAM positively throughout all cheer-related activities.

Region 6 Director

Malinda Williams, Livonia Franklin

I've been coaching 17 years of the last 21 years. I've coached at every level. As program General Cheer Manager(Berkley Division) and Board Member of the Oakland Macomb Youth Football League, I spent 9 years volunteering and contributing to the improvement of rules, competitions and the overall athleticism of the youth level athletes. During that time I also coached 7th and 8th graders within that league. Concurrently, I also coached one year with 8 yr old athletes along with my middle school team due to short staffing. During my time at the youth level I attended several CCCAM conferences to improve myself as a coach, as well as, to elevate the level of our youth program. After Retiring from the youth level, I became the Assistant JV Coach at Berkley High School for 1 year. Followed by becoming Varsity Head Coach at Oak Park High School(Sideline & Competitive) for 1 1/2 yrs. I took a 4 year hiatus and than returned to coaching as Varsity Head Coach at Livonia Franklin High school, where I have now coached for 5 1/2 years. I am also a mother of 2 beautiful young women who were both cheerleaders from youth through high school, one of which was a MHSAA State Champion. I feel that I would be able to contribute all of my experiences from youth, middle school, high school and even the parent perspective, to the CCCAM organization to help in any way to improve all of our coaches knowledge.